• AIM TRUE
  • AIM TRUE
  • AIM TRUE
  • AIM TRUE
  • AIM TRUE
  • AIM TRUE

AIM TRUE

The good folks at Raleigh Paper commissioned us to design a letterpress giveaway for their yearly tour of The Mohawk Show. What is The Mohawk Show, I hear you ask? They sum it up quite succinctly on their website:

The Mohawk Show celebrates both the beauty and brains of design.

Designing for such a well renowned show is quite a challenge. Having our work next to some of the world’s finest was  daunting, until we realised that what we were designing was not there to sit alongside the awarded work, but to support it.

The Mohawk Show is one of a few events that sets a standard within the community. We knew graphic designers would be attending the show to admire and be inspired by the work, and Raleigh wanted us to create something tangible that these attendees could take away with them. They would already be walking away inspired, so how could we support that?

We created a letterpress printed sketchbook, a place to store their ideas. The back cover has a stylised bow, the front has a set of arrows, with the words ‘Aim True’: a simple reminder to stay inspired and to achieve their targets, whatever these targets may be…

To decorate and theme the show we also created a series 0f letterpress printed targets, again with the the ‘Aim True’ mantra, to hang above the work.

The cover of the sketchbook and the targets are letterpress printed on Superfine Ultra White Eggshell 352gsm with two passes of fluorescent inks (in three different colour combinations) and one pass of black ink. The inside pages are Superfine Ultra White Eggshell 104gsm, a luxurious stock for sketching. The work not only showcases Raleigh’s fine paper, but also their commitment to the design industry: to provide excellent paper as the vessel for amazing ideas.

If you’re in Sydney or Melbourne, hopefully you have already made it along to the show and grabbed a sketchbook of your own. Brisbane, your chance is next Wednesday 1 June, from 9am –5.00pm at Lightspace (30 Light Street, Fortitude Valley). We’ll have a table set up with a few letterpress surprises, so please do come say hello!

Categories: Design, Letterpress

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