The folks over at Bright Yellow like to stand out. They came to us to help them produce a business card for their design studio that reflected their approach of bright design, excellently executed. The final result is a super thick card, with a sheet of Optix Tera Yellow sandwiched between two soft sheets of Crane Lettra Fluorescent White, a process called ‘triplexing’. We printed one side single colour with their logo, big and bright; and the other side with two colours, black for their details and another lick of yellow for a highlight.
Triplexing gives the cards a phenomenal weight and a curious detail. Combined with the unique tactility of letterpress on the front and back, it’s exactly the kind of impression that lasts.