For something a bit out of the ordinary, we were commissioned to design a kayak wrap. Custom built for the Murray Marathon, a five day, 404km race, this kayak needed to be ready for a gruelling adventure on the water. So, it seemed apt that we take our inspiration for the wrap from dazzle camouflage. We love the simple, geometric line work and we love that despite its age, this form of naval disguise looks decidedly modern (perhaps even, avant-garde).
Though, more importantly than when this style was created is where:
…at the end of 1916; while at sea, the marine painter Norman Wilkinson invented the concept of dazzle painting as a way of using stripes and disrupted lines to confuse the enemy about the speed and dimensions of a ship.
It is both from the water, and for the water.