Flip, a Brisbane-based design and web development company, has recently undergone a rebrand. Their typographical logo, created in-house by their very talented designer John La Motta, is an ambigram. When the logo is flipped 180° it reads exactly the same in the new orientation.
Flip handed it over to us to design the analogue stationery set that was to go alongside the newly relaunched logo and website. The director, Andrew Welstead, would be undergoing a number of new business meetings and required a calling card that left an impression. We wanted to take advantage of the interactive nature of the logo design so we created a custom duplexed stock for the letterpress business cards: a Keaykolour Sombre Grey 250gsm with a sheet of Crane Lettra 300gsm Pearl White. The duplexing of two different coloured sheets is both stunning and interactive. Duplexing allows us to get a deep impression on both sides of the card and it plays off the idea behind the logo. For further interactivity we flipped a few of the letters in their corporate font Brandon Grotesque, which constantly questions which direction is the right way up, and provides an invitation to explore the pieces.
The same typographic technique works across the rest of the suite printed on the same Pearl White Lettra, with matching notecards and letterpress printed envelopes. The notecards are designed to have the message written with the address upside down at the bottom of the card which again invites you to flip the piece around, revealing the ingenuity behind the logo design.
For a bit of extra fun, we created an animated.gif from a scene in Michael J Fox’s 1985 masterpiece ’Teen Wolf’ which was then converted into a flip book with a letterpress printed front and back cover. This flip book went out to the existing client base to help explain the new direction for the company: They’re bigger, hairier and ready to cross-court slam dunk like no one else, but deep down they’re still the same friendly, approachable, wise cracking guy next door that they’ve always been.