• SKEET BOOTH’S LETTERPRESS BUSINESS CARDS
  • SKEET BOOTH’S LETTERPRESS BUSINESS CARDS
  • SKEET BOOTH’S LETTERPRESS BUSINESS CARDS
  • SKEET BOOTH’S LETTERPRESS BUSINESS CARDS

SKEET BOOTH’S LETTERPRESS BUSINESS CARDS

Photographer and friend of the workshop, Skeet Booth, approached us to redesign his logo and print new business cards.

He wanted his identity to reflect his technical expertise and his experience in the medium. Skeet uses his eye and his camera to capture real characters, he wanted to convey this preference for the authentic over the fake. A perfect job for the tactile nature of letterpress.

We created a logo that treats the typography with a halftone blur and visual cues from an SLR viewfinder. Behind this we printed a white surgical cross section of the human eye across manilla shipping tags in gangs of four. Each tag in the gang of four is different from the others, and the tag itself is a functional and unique business card.

Categories: Business Cards, Design, Identity, Letterpress

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