Designed by Adam Gower, the branding for Brisbane’s first serious laneway bar, Super Whatnot, is more than retro. It’s legitimately nostalgic.
We worked with Adam to print the coasters and business cards for the project. With large swathes of colour, the ink has what is called a ‘salty’ (or cloudy) texture creating an old world, weathered aesthetic. The business cards were printed with the same effect, at the same time, on the same sheet of Beer Matt Board 390gsm, making the job more economical for the client.
The rest of the stationery was printed to match the vintage feel coasters and cards. The menus were bound into an entire volume of antique novels and the letterheads are printed on matching uncoated stock.
From Mr. Gower’s perspective:
The branding plays on the modern world’s affinity for nostalgia. Drawing upon inspiration from established old-world men’s clubs and vintage American sporting Motifs, the monogram execution seems to perfectly befit the heritage of the space.
Dating back to the 1900’s, with exposed brick, reclaimed timber flooring and expansive high ceilings, the bar is simultaneously raw, industrial and steeped in antiquity. Playing on these contradictory factors, the established design aesthetic of the logo sits in stark contrast to the whimsical randomness of the name ‘Super Whatnot’. This juxtaposition was paramount to the design process.
Again drawing upon this steeped in history’ visual style, it was a natural decision to print the cards and coasters using letterpress. My greatest joy was in seeing my client react to his new cards like he had just unveiled a secret box of branding from the 40’s.
Awesome images courtesy of Sydney based photographer, Florian Groehn