Vincurable’s mission is simple: to bring the world’s finest wines to one easily-accessible marketplace. When they say world’s finest, they mean it. They will only sell wines that have had only one long distance journey, and it must be a temperature controlled one at that. A majority of their products are ex-chateau which means they haven’t been shuffled from cellar to cellar. We were commissioned to design a logo that would reflect their passion for wine as well as that of their discerning clientele.
The two parts of the name Vin and Incurable speak of a chronic wine mania and the all knowing eye provides a perfect window into a liquid soul.
This idea of their wine-induced insanity was reinforced through the production of Vincurable’s business cards. A bottle of wine boiled down to a thick, syrupy consistency formed the base for the ink. The initial tests were problematic, but we worked through to produce a result with a beautiful, textured letterpress print.