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This article was written on 06 Feb 2012, and is filed under Design, The Work.

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Vincurable

Vincurable-logo-1

Vincurable-logo-2Vincurable’s mission is simple: to bring the world’s finest wines to one easily-accessible marketplace. When they say world’s finest, they mean it. They will only sell wines that have had only one long distance journey, and it must be a temperature controlled one at that. A majority of their products are ex-chateau which means they haven’t been shuffled from cellar to cellar. We were commissioned to design a logo that would reflect their passion for wine as well as that of their discerning clientele.

The two parts of the name Vin and Incurable speak of a chronic wine mania and the all knowing eye provides a perfect window into a liquid soul.

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